Listen to Erwan Rouxel, President of Signorizza Group, describe how Adoria brings precision and rigor to margin and purchasing management, offering essential performance levers to franchisees.
The Signorizza group was founded in 2019 by Erwan and Sandrine Rouxel.
The brand embodies warm, gourmet and responsible Italian catering. Their signature "Passionnément Pizza" perfectly expresses their vision: wood-fired pizzas, generous Italian specialties, and a special focus on welcoming and sharing.
This is the brand's vision.
The network now boasts nearly 40 restaurants, developed through franchises and subsidiaries, throughout France.
Erwan Rouxel, President of Signorizza Group, explains that they chose Adoria for its functionalities that perfectly met their needs.
It offers the precision and rigor needed to effectively manage the day-to-day of a restaurateur, and enables headquarters to make good decisions based on solid analysis.
The tool also proves simple and efficient to use.
"When deploying Adoria, we organized weekly work meetings with the Adoria Project Manager; this enabled rapid implementation, in just four months" recounts Angéline Rideau, Purchasing Manager at Signorizza.
She adds that even after deployment, Adoria's support department remains very reactive, responding quickly to all requests.
Erwan Rouxel highlights Adoria's role in improving franchisor - franchisee interactions: "Adoria enriches our coaching process, offering a mirror effect that helps franchisees improve their practices and optimize the performance of their restaurants."
Angéline Rideau highlights the benefits of introducing Adoria: Thanks to Adoria, they have reviewed their processes and introduced more rigor, resulting in a notable improvement in their margin"by two points in just six months on the scope of [their] subsidiaries."
Erwan Rouxel, Chairman of Signorizza Group, concludes:
Adoria is synonymous with "demanding, performance and responsiveness", essential qualities for the success of his restaurant group.
Signorizza is the story of a network that is growing without ever losing its product standards. To support this dynamic, the brand has relied on Adoria to make all its production, supply and management processes more reliable.
Digitization was not a technical choice, but a condition for operational success. Today, each pizzeria is part of a coherent, controlled value chain, serving a clear ambition: to offer the same customer experience, from the first to the hundredth restaurant.
