7 must-have QR code innovations to reinvent the customer experience in foodservice

The QR code: an optimization tool at the heart of the customer journey

The QR code in foodservice improves customer speed and autonomy, while simplifying order-taking and payment. It reduces waiting times and eliminates order-taking errors. However, its adoption sometimes comes with a few hindrances.

The positive points of QR codes in catering are numerous. They enable a reduction in waiting times, as customers access the menu without the intervention of a waiter. They offer better order management, minimizing human error and improving accuracy. QR codes also make automated payment possible, reducing transaction times. In terms of marketing, they offer personalization possibilities with dynamic menus and recommendations tailored to each customer, thus increasing the average basket.

However, there are a few brakes on adoption. Some customers, especially the less technophile, may be reticent about this dematerialization, preferring traditional human interaction. In addition, the technological infrastructure must be beyond reproach, with a stable network and secure payment systems. Being dependent on a smartphone also excludes a portion of the customer base. Finally, the initial set-up requires technological investment and staff training to ensure a smooth user experience.

7 ways to rethink the customer experience with QR codes

QR codes are much more than just a way to digitize a menu. We offer 7 innovative ways to transform and enrich the customer experience in commercial foodservice:

1. 1. Interactive menu and personalized recommendations
   Thanks to QR codes, restaurants can offer recommendations based on each customer's preferences and order history. This promotes a more personalized experience, encouraging customers to try new items.
   Our tip: Integrate a recommendation AI that adjusts suggestions based on the customer's previous orders or popular dishes. This system should be linked to your CRM and Production database to suggest menus adapted to the time of day, the season, or the customer's preferences.
   
   
2. 2. Remote ordering for terraces
   With QR codes, it becomes possible for outdoor customers to order without moving, optimizing terrace service, especially during busy periods.
   Our advice:Install outdoor Wi-Fi beacons to guarantee a smooth connection. Make sure each table has a unique QR code so servers can identify precisely which table the order is coming from, reducing service errors.
   
   
3. 3. Fast, secure payment
   Integrating payment solutions directly via the QR code allows customers to pay their bill in seconds, reducing queues and improving table turnover.
   Our advice: Opt for payment solutions with secure encryption and complying with PCI DSS standards. Fluidity is paramount: simplify the experience with one-click payment, and integrate multiple payment options (cards, mobile banking, etc.).
   
   
4. 4. Tracking customer preferences
   The data collected via orders placed with QR codes enables us to gain a better understanding of customer tastes, and so offer tailored menus, increasing their loyalty.
   Our advice:Use the CRM data from QR codes to adapt your offers in real time. Create digital loyalty cards accessible via QR codes, where each customer accumulates points on repeated orders.
   
   
5. 5. Gamification and engaging experiences
   Propose interactive games or challenges accessible via QR codes, which reward regular customers. This builds loyalty in a fun way, creating a unique bond with the brand.
   Our advice: Set up interactive games or reward challenges accessible via QR code. For example, discounts or free food after scanning the code several times at different periods, thus encouraging repeat consumption.
   
   
6. 6. Menus that evolve in real time
   In the event of stock-outs or dish changes, the digital menu via QR code can be instantly updated, avoiding disappointment for customers who order a dish that's not available.
   Our advice:Make sure your inventory management system is synchronized with the digital menu. The QR code should offer menus updated instantlyaccording to the availability of dishes in the kitchen, and take account of real-time stock-outs.
   
   
7. 7. Instant feedback collection
   As soon as the meal is over, customers can leave their feedback directly via a QR code, enabling restaurateurs to adjust their service in real time and improve the experience for future diners.
   Our advice:Offer customers the opportunity to leave their feedback with one click via the QR code once the bill has been paid. Use this feedback to adjust your offer, and encourage positive feedback via rewards such as discounts on the next order.

Technical tips for effectively integrating QR codes

For smooth, optimized integration of QR codes, it's essential to follow certain technical recommendations:

• Universal mobile compatibility
  Make sure your QR codes work with all types of smartphone, whether iOS or Android. Extensive compatibility ensures that every customer can access them without difficulty.
  
  
• Use of high-performance tools
  It's particularly important to choose reliable, high-performance connected management systems. These include solutions such as Sunday App or Zenchef Pay, which simplify and speed up not only order taking, but also payments, while guaranteeing maximum fluidity of transactions and information.
  
  
• Data security
  Managing payments via QR codes must meet the strictest security standards. Opt for solutions that guarantee the confidentiality of customers' personal and banking information, while complying with RGPD regulations.
  
  
• Visibility and accessibility of QR codes
  Position QR codes in easily accessible areas, such as tables, physical menus or even at the restaurant entrance. They should be visible and easy to scan to maximize their use by customers.

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