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Attract sports fan customers to your restaurants: 4 tips for hosting the 2024 Olympics

May 30 2024

The summer of 2024 will be marked by the Olympic Games, a global event that will take place mainly in the Île-de-France region. This period offers a unique opportunity for restaurateurs to attract a varied clientele made up of local and international spectators. Not to mention the Euro 2024 soccer tournament, which takes place from mid-June to mid-July.

To maximize these opportunities, it's essential to adopt strategies specific to sports fans. In this article, discover practical tips for transforming your restaurant into a must-visit venue during the Olympics and Euro.

Attract sports fan customers to your restaurants: 4 tips for hosting the 2024 Olympics

Expand opening hours

To welcome customers before, during and after competitions, adapt your opening hours. Opening earlier in the morning and staying open later in the evening enables you to capture the flow of spectators and participants in sporting events on a daily basis. For example, during major competitions, opening early for breakfast and extended hours after matches can sometimes very significantly increase the number of customers. This flexible schedule helps to maximize footfall and better meet customer expectations.

Propose a special menu inspired by sporting events

Create a special menu that reflects the spirit of the Olympic Games and international cuisines.Propose themed dishes inspired by the participating countries, such as Spanish tapas, Japanese sushi or Mexican tacos. This culinary diversity often attracts fans of new taste experiences and will boost your customers' engagement.

Adopt a short menu for greater flexibility. A short menu, with a reduced number of carefully selected dishes, enables better stock management and greater responsiveness in the kitchen. This helps maintain product freshness and reduce food waste. A short menu also makes it easier to update the menu frequently, which can attract regular customers eager to discover new options.

Use social networks to promote your offers

Social networks are powerful tools for attracting customers during the sporting summer. Set up targeted promotional campaigns on Facebook, Instagram, Twitter or even TikTok, using hashtags specific to the Olympic Games and your locality. Offer special deals, competitions and live events to engage your audience. Share photos and videos of your special dishes and the festive atmosphere in your restaurant, enticing potential customers to come.

Value your sustainable and eco-responsible practices

Promote your good waste management and CSR practices to improve your restaurant's image. Offer compostable packaging and set up waste sorting stations to encourage recycling. Raise your customers' awareness of food waste reduction by offering doggy bags for uneaten meal leftovers. Valuing these practices - which are legal obligations - show your commitment to the environment and will attract a clientele concerned about these issues, sometimes even more committed in cultures other than our own.

How Adoria helps foodservice groups

For General, Financial and Operations Directors of multi-site catering groups who need a truly reliable solution to steer them and optimize foodcost while making life easier for operational staff, Adoria offers a flexible, tailored FoodTech management app.
It helps restaurateurs produce as closely as possible to footfall and requirements, thanks to its AI-assisted Order Advice functionality. So you can avoid stock-outs and food waste.

To find out more about these solutions, it's ICI.

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