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Optimize your menus and services for the Olympic Games: attract and retain sports fans

June 03 2024

The summer of 2024, with the Olympic Games mainly in the Île-de-France region, represents a unique opportunity for restaurateurs.It's the perfect time to rethink and optimize your menu and services to attract customers and sports fans.

This article offers concrete advice on how to simplify your menu, diversify your beverage offering, and integrate digital solutions. Adopt these approaches to improve your operational efficiency and customer experience during this global event.

Optimize your menus and services for the Olympic Games: attract and retain sports fans

Simplify your menu to reduce preparation times

Optimize your menus by adopting short menus. By simplifying your menu, you reduce preparation times and increase table turnover. A short menu, with a limited number of dishes, allows you to better control the quality and customer satisfaction of each preparation:

  • Reduce raw materials stock: Fewer dishes means fewer different ingredients to stock. This facilitates inventory management and reduces the risk of food waste. For example, a restaurant offering a dozen dishes can reduce its inventory by 30% compared to a more extensive menu.
  • Kitchen efficiency: A short menu allows chefs to focus on perfecting each dish. Kitchen teams can specialize and improve efficiency, reducing errors and preparation times. An optimized menu can reduce preparation time for each dish by 20 to 30%.
  • Flexibility for daily specials: By limiting the number of fixed dishes, you can introduce daily specials based on seasonal ingredients or locally available produce. This adds variety to your offer without complicating day-to-day management.
  • Optimizing costs: Fewer ingredient varieties mean you can negotiate larger quantity purchases with suppliers, reducing unit costs. This can lead to a 10-15% reduction in raw material costs.

Propose a varied drinks menu

Diversify your beverage offering by including creative cocktails and non-alcoholic options. In summer, customers are looking for refreshing and sometimes innovative drinks. Offer themed cocktails inspired by the different countries participating in the Olympic Games. Also offer a selection of mocktails to satisfy customers who prefer alcohol-free options. A well-balanced drinks menu can attract a wider customer base and increase sales.

Digitize certain steps

Use digital technologies to enhance the customer experience.Integrate QR codes for menus and orders within your digitalized cards to facilitate access to information and speed up the ordering process.
Propose a mobile payment solution, like Sunday or Zenchef Pay, to facilitate this step and reduce waiting time. These tools not only take the burden off staff, but also deliver a smooth customer experience.
Finally, digital services also collect valuable data on customer preferences, making it easier to personalize offers.

Adopt sustainable and responsible practices

Use local and seasonal ingredients to reduce the carbon footprint of your dishes. Working with local suppliers supports the regional economy and guarantees fresh produce.
Implement composting practices for organic waste and recycling for packaging. These initiatives show your CSR commitmentto the environment and can attract customers concerned about these issues.

How Adoria helps restaurant groups

For General, Financial and Operations Directors of multi-site catering groups who need a really reliable solution to steer them and optimize foodcost while making life easier for operational staff, Adoria offers a flexible, tailored FoodTech management application.

On web or mobile, it enables efficient management of operations and steering: Procurement (with Order Council), Stocks, Production, Foodcost

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