07 | 02 | 2022

Superfoods, a trend to follow

Superfoods are the new trend that has taken over the food industry. Very popular in the United States, these nutritionally rich plants and foods are increasingly appealing to the French public.

So, the food industry and the restaurant industry are slowly being revolutionized by these healthy, nutrient-rich foods. Adoria deciphers the rise of this new trend for you.

Superfoods, what are they?

Superfoods are whole foods that are nutritionally dense, meaning they provide as many nutrients as possible using as few calories as possible. In particular, they are rich in beneficial antioxidants, vitamins and minerals.

While the term "superfood" has become fashionable, nutritionists agree that they have many health benefits.

The most popular superfoods

The list of superfoods is far from exhaustive, and many plants fall into this category. Some of the most popular include:

  • blueberries
  • kale cabbage
  • goji berries
  • maca
  • spirulina
  • acai berries
  • ginger
  • garlic
  • flaxseed
  • chia seeds
  • turmeric

But also green tea, salmon, avocado, or even beets.

Superfoods, a marketing term or a real individual need?

French people live an increasingly accelerated life, inducing quick and less nutritious meal choices. Increasingly busy, diners are looking to eat on the go and therefore don't necessarily have the time to prepare a healthier meal. So the arrival of superfoods as a mainstream trend is no surprise. In the quest to fill up on nutrients, the public began favoring natural foods, until the introduction of superfoods.

Why should restaurants offer superfoods?

As more and more consumers seek to live a healthy lifestyle, superfoods are in high demand. This trend is prompting restaurateurs to get creative and innovative by offering superfood dishes on their menus.

Getting on the superfood bandwagon

In the past four years, mentions of the term "superfood" have increased by more than 300%. As a result, many restaurants have ventured beyond the classic superfoods such as acai and goji berries. Fast food, bistronomic restaurants and even fine dining or communal restaurants: all have an interest in offering dishes made with these plants.

Targeting a wider audience of consumers

As superfoods continue to be trendy, you as restaurateurs need to find a way to enhance your menus with nutrient-dense features. Offering healthier food options on the menu by highlighting a superfood will serve a broader customer base.

Making superfoods a differentiator

As competition among restaurants offering superfoods intensifies, if you want to jump on this trend, you need to innovate. If you're looking for inspiration, here are some examples of successful superfood-based marketing strategies.

Adoria helps you address superfoods and how you can incorporate them into your menu.

Smoothies to fill up on superfoods

White card with smoothies! If these fit into your restaurant's lineup, why not offer a superfood smoothies section, with original drinks? Interesting recipes can marry spinach and cucumber, or banana and pineapple, but also offer a mix of spinach, kale, granny smith, cucumber, celery, ginger, parsley, cayenne pepper, lime and honey.

Homemade Super Nutrient Bars

A new trend in coffee shops, homemade cereal bars combine different superfoods with ingredients such as flaxseed, golden berries, buckwheat, cocoa flakes, pumpkin seeds.

Pokebowl, Salad bowl... the bowl is on a roll

For heartier, tastier meals, bowl salads offer an array of superfoods such as: quinoa, split peas, broccoli, avocado, tomato, arugula, hummus, edamame, and plenty more.

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